The entrepreneur Leo Burnett died at the age of 79. Here is all you want to know, and more!
Biography - A Short Wiki
Founder of the eponymous global ad agency that created the so-called Chicago School of advertising.
He worked on signs and advertisements for his father and then worked as a journalist before deciding to go into the more lucrative advertising career.
His style of advertising preferred striking, emotion-filled images over text-filled explanations. For example, he created the iconic images of the Pillsbury Doughboy and the Marlboro Man.
How did Leo Burnett die?
On June 7, 1971, Burnett went to his agency, pledging to colleagues to work three days per week due to health problems. That evening, at age 79, he died of a heart attack at his family farm in Hawthorn Woods, Illinois. He is buried at Rosehill Cemetery in Chicago.
"Too many ads that try not to go over the reader's head end up beneath his notice."Leo Burnett
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."Leo Burnett
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"Leo Burnett
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."Leo Burnett
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."Leo Burnett